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Case Studies and Testimonials

400% Growth

Benefit: Job creation, more personal time

Using this approach, I led a large organization to 400% top-line improvement in a flat, saturated market – profitably growing the business to well over $80 million with over 700 employees at 8 location in 5 states.

Even more amazing, because this approach kept us well organized and focused, I was able to effectively lead from a remote location, rather than spend all of my waking hours in the office, allowing me to enjoy more of the simple pleasures in life – like spending more time with the kids.

This experience led to writing the book, Business is ART, describing the approach, and, ultimately, to the development of Plan Canvas, making following it even simpler.

Jon Umstead – Author of Business is ART and Founder of Plan Canvas

New Levels of Success

Benefit: Happy stakeholders and targets met

When Chrysler gave us a deadline to submit an actionable plan for meeting dealership targets, we used the Plan Canvas approach to develop it.

Although there was a lot more “thinking time” involved, it took us less than 10 hours to create a long-term Strategic Plan and a short-term Business Plan.

Chrysler accepted them on the very first submission – no hesitation, no edits.

Within the first month of managing to the plans, we met our targets for the first time in 13 months. This was no coincidence. The difference was how we focused on achieving goals and objectives rather than hoping something good would happen.

Lance White – Former Manager, White’s Chrysler Dodge Jeep and Ram

Successful Startup Launch

Benefit: Reduced risk, saved on expenses

My husband, Lance, and I were anxious to launch. As a creative type, I just wanted to get down to creating. But we weren’t just launching a business, we were building something that would give us more quality time with our daughters. We wanted to do it right. Lance had successfully used the Plan Canvas approach in another role, so we decided to use it before launching FRW.

It helped us think through things like our true vision and mission, our target markets, and our staffing needs. It also allowed us to set and focus on immediate income targets. As a result, our launch went smoothly and we are achieving more, more quickly, than we thought we would.

Julie White – Co-Founder, FRW Studios

A Decision NOT to Launch

Benefit: Saved on cost, effort, and emotion

My team and I ultimately decided not to launch a new business, but I enjoyed Plan Canvas for a few reasons:

  • Action Items – My team members used to get overwhelmed seeing a huge to-do list. Now, from the dashboard, they just see what the next 7-days include.
  • Big picture – The team appreciated having immediate goals and I, on the back end, could see the whole picture.
  • Business planning – Instead of seeing a 10+ page business plan template and feeling like you have to fill it to the brim, Plan Canvas has you focus on small sections at a time.
  • Simplistic, effective and easily navigated – I encourage startups, pre-startups and even my own clients to use Plan Canvas!

(see related A Decision Not to Launch is Not Failure to Launch)

Anastasia Button – Author, Coach, Speaker

Personal Plan

Free (Coming Soon)

For ANYONE – not just entrepreneurs and business owners.

Personal Plans for up to 4 individuals

Define personal mission and purpose

Identify strengths and blind spots

Define long-term, mid-term and short-term objectives

  • Career
  • Current Job
  • Family/Personal
  • Spiritual

Define and track action steps to achieve objectives

Small Business

$15 per month

For Freelancers, Entrepreneurs, and Small Business Owners

Up to 4 Users

Unlimited “Ad Hoc” Users receiving assignments

Personal Plans for up to 4 individuals

Unlimited long-term Strategic Plans

Unlimited short-term Business Plans

Unlimited Action item assignments

Unlimited client projects / orders


Fees Vary

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Mastermind Membership

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Reviews of Business is ART

Plan Canvas is based on the book Business is ART.

Read reviews here.

“It is no secret that formal plans greatly increase the odds of business success. Like effective networking, formal planning can be a little like going to the gym – we know there is great benefit to it. But it is just too easy to skip it, or to exercise in ways that take a lot of our time, but don’t yield the results we want. In his book, Business Is ART, Jon Umstead provides a proven approach in easy to follow terms. It is both fun to read and informative. It provides you with simple, effective tools that will help you maximize your odds of success.

I recommend it to anyone just starting out or looking to take their business to the next level.”


Dr. Ivan Misner
NY Times Best Selling Author and Founder of Business Networking International (BNI)

“Jon does a great job ARTiculating his business and personal development strategies. A clear winner in terms of finding solutions to help achieve your long and short term business goals.”


Dr. Sanjay Jain
Wellness Expert, Author of Optimal Living 360

“An excellent resource for start-ups, existing businesses and companies wanting to retool themselves. Jon is an amazing guide—you will keep returning to his words over and again!”


Paul Butare
CEO Coach, Former CEO, Acrosoft Corporation

“I provided coaching services to Jon during the growth period used as a case study in Business is ART. He captures the experience well and provides great examples and tools that business owners and organizational leaders can use to create higher levels of success.”


Rich Tafel
President, PublicSquared

Blog Posts

Plan Canvas is a community and a powerful software for improving your odds of business success and personal fulfillment.

© SeaSeven LLC 2017.
Developed with FRW Studios.