Is your business constrained by choreography? What’s holding you back?
The following is an edited excerpt from the book Business is ART. It was originally posted on 12/13/2014 at the former Business is ART blog site and has since been modified.
Business is ART – Chapter 2 Excerpt
I hate line dancing. I hate when those two or three songs inevitably start at wedding receptions, parties, or when the band or karaoke DJ decides to take a break, and people get up, line up, and begin doing whatever it is that they do to those songs all in unison. I hate it.
So when people ask why I’m not joining them in a good, old-fashioned line dance, I like to say, “Because I refuse to be constrained by the shackles of choreography,” followed by, “That means I can’t dance.”
The reality is, I actually can dance. If I was famous, you would never see me on “Dancing with the Stars,” but if you did, I would likely get through a few rounds before being sent home. I would not win nor make it to the final round, but I can dance passably when I want to. I just really don’t like line dancing.
It is probably more accurate to say that this phrase means that I don’t like playing within certain boundaries. I like to be creative and play outside the boundaries. ‘Refusing to be constrained by the shackles of choreography’ means staying relevant. How? Here are a few thoughts.
Don’t Get Comfortable
Rockstar Jon Bon Jovi said “Don’t get too comfortable with who you are at any given time – you may miss the opportunity to become who you want to be.”
There’s nothing like a nice bed or a comfy couch to stretch out on and snuggle in for a while to watch a movie or your favorite team. But don’t let life be that couch. If you do, you’ll fall asleep while everyone and everything changes around you. When you wake up, you may even find someone took the remote.
Things Change – So Should You
Pay attention! Things are constantly changing. Particularly in business, if you aren’t paying attention, you will become irrelevant in relatively short order.
Think past current demand.
Andy Warhol said, “An artist is somebody who produces things that you don’t need to have.”
If you find yourself saying “The customers aren’t asking for it and they don’t need it,” you probably need to rethink your strategy. More likely, you don’t have one.
What’s Holding You Back?
Here are 4 simple questions to ask yourself:
- What shackles do you wear (what is holding you back)?
- Can you think of a time when you threw off the shackles?
- If so, what motivated you to do so?
- What would you do if the shackles were removed today (what’s your plan)?
If line dancing is your thing, more power to you. But, in business, don’t be constrained by the shackles of choreography. Throw off those chains and do a little free styling. Make up a new, smooth move of your own.
With a little luck, pretty soon all the cool kids will be doing it.