The following is part 1 of a 2 part series on establishing trust.
On segment #27 of the Business is ART podcast at the TrueChat Network, my guest was business owner Kevin West of Your Home Comfort Guy, a heating and air conditioning company. Kevin is also the president of the Champion City Chapter (Springfield, Ohio) of BNI (Business Networking International). Our topic of discussion was “Trust” and during the course of the conversation, Kevin listed several means for building trust in your business, summarized in this 2 part series. To listen to the podcast in its entirety, follow this link and click on Segment #27 – Trust Me.
- Customers trusting you (in every aspect)
- You trusting your customers
- Trust between you and your suppliers
- Trust between you and your business’ other stakeholders
- Trust between you and your community
Ultimately, trust is established by providing the right product/service, at the right place, at the right price to the right person. But how else can you establish trust? Here are a few simple, cost free means for doing so.
Know Who You Are
Before starting your business, take time to define who you are and who your business is. It is perfectly fine to revise and tweak that definition as you go. In fact it is encouraged. Things change rapidly, so you and your business need to change with them. But make time to ensure you have a clear definition.
A good way to do this is to define your vision, mission and purpose statements.
Pay Attention to Your Appearance
You never have a second chance to make a first impression, so, make sure that impression isn’t DOA simply due to appearance. It does mean something, and it is dependent on your business. What works just fine in one type of business setting may not work well in another, so pay attention, dress and groom accordingly. Start by imagining what kind of image works in your industry and what kind of image you want to portray. There is nothing wrong with being your own person, so long as you are aware that depending on what that means to you it may have an impact on your business or career.
Behave as Though Someone is Watching
This suggestion isn’t meant to imply that you should be paranoid. To the contrary. You should be confident in what you are doing. But operate in a fashion such that if you wouldn’t do something when someone is watching, don’t do it on the job when no one is watching. Act as though someone is always watching. If your business provides home or public services, there is a good chance that someone actually is.
We will discuss more in part 2 of this series on establishing trust.