SEO – Each week I identify a different theme and provide you with content, some original and some from external sources, around that theme in two separate posts.
The first post represents my thoughts, experience, advice or questions on whatever the weekly theme is. Later in the week, a second post will summarize and provide links to several articles and videos from other sources, providing additional information on the weekly theme.
Don’t Go SEO Alone
If the last year and a half has taught me anything it’s these 2 things. SEO is important to me and I don’t know what I am doing in terms of SEO.
With the release of a book, soon to be released online training videos, and a follow-up software that automates the processes and templates in both the book and the training, a key to success is how to attract people to the website and subsequently to the products and services I offer.
This had never been a part of my past business life in which the industries I served were dramatically different.
So I find myself continually learning, continually experimenting, continually writing and continually thinking about things like SEO. And while I think I have at least a pretty firm layman’s grasp on things to do to improve SEO, I am smart enough to know that I am not smart enough (or disciplined enough) to go it alone. I use consultants for it.
4 More Things to Know About SEO
Here are 4 more things you need to know:
- If you don’t have a basic definition for what SEO is, look it up. You need to.
- There are many ways to improve your SEO and thousands of articles that begin with a title something like this “10 Sure Steps to Improving SEO.” Check out a few.
- SEO can be viewed a little like snake oil. If someone tries to sell you on the notion that they can ensure you will bubble to the top of a Google search based on their mastery of SEO, go talk to someone else – because they are full of it.
- Study, study, study…but don’t forget to act. As mentioned, there are all kinds of advice on how to improve your SEO, some of which may not be good advice for you in particular. But none of it matters if you don’t give it a try.
Everyone’s an Expert, Few are Helpful
One of the things that drives me crazy about advice on SEO is that most articles and experts say one of the keys is to continually deliver valuable content. But therein lies the rub does it not? How do you know it is valuable content? If people come to your sight, does that mean it is valuable? If they don’t, does that mean it isn’t?
You can find tons of advice on ensuring your content is valuable, much of it free, some of it not. Three tips from me to you include: have a central theme (not random thoughts), test out samples on people that represent your target audience, and provide the content regularly.