This week on the Business is ART podcast #37, our main topic of discussion was SEO. But as the conversation went, we also touched on several other points for business owners and entrepreneurs to think about .
Know Who You Are
My guests on BIA #37 own and operate a web development company in a rural Ohio town – Berry Digital Solutions. The work they do can literally be done from anywhere in the world for any business located any place in the world (where there is commerce and internet). Yet they choose to remain local and do business primarily with local customers.
The answer is quite simple. Because it is part of their mission to buy and support local. It is part of their company culture to meet with clients face-to-face, even in a technologically driven world that enables something else. In short, it is a component of their definition of success.
They know who they are and what they want to be. When you have determined or defined that, it becomes a very easy thing to do to say “no” when faced with business opportunities that just don’t feel as comfortable as you’d like.
Have an Online Presence
During the podcast, I gave an example of the small town baker with a shop on Main Street and asked why this baker needs an online presence. The response from my guests was staggering. At present, 90% of purchases are researched online prior to purchase. Think about that for a minute. 90% of what Americans buy is researched online prior to the purchase.
You don’t need to spend hundreds or thousands of dollars a year for an online presence, but when only 10% of purchases are made without any online research whatsoever and you don’t have an online presence, you have severely handicapped your business. Maybe not today, but at some point, it will come back to bite you.
Focus on the Thing You do Best
Diversified services help to keep you from being 100% dependent on one particular source of revenue but, especially for drawing attention to your business through an online presence, trying to feature everything you do only confuses the shopper.
Focus on your primary business or what you are really great at, then more casually mention or list your other services. But draw the bulk of the attention to your primary business. If that baker is known for donuts, the website shouldn’t go on and on about cake.
Keep it simple, “If you think our donuts are great, wait ’til you try our cake!”
Some Final Tips for Entrepreneurs
Listen to the podcast for more details, but here are a few more summary points to take away from it:
- Pay attention to your website’s analytics (and act accordingly)
- Go into business knowing it is hard work, not because being your own boss means you get to live on easy street
- Have a passion for either what you do, or why you do it
- Embrace the freedom that comes with business ownership
My book, Business is ART, is designed to help you get a firm grasp on who you are, what you want your business to be and how to lay out a plan to get there. It’s available at Amazon and Barnes & Noble in both paperback and ebook form.
After you’ve read it, contact me and let me know what you think. Let’s start a dialogue.