9 (Real) Tips for Writing a Book – Part 5

July 19th, 2016 Posted by Business is ART 0 thoughts on “9 (Real) Tips for Writing a Book – Part 5”

Business is ARTWriting a Book – Each week I identify a different theme and provide you with content, some original and some from external sources, around that theme in two separate posts.

The first post represents my thoughts, experience, advice or questions on whatever the weekly theme is. Usually…later in the week, a second post will expand on the theme and/or summarize and provide links to several articles and videos from other sources, providing additional information on the weekly theme. 

That generally wraps up the particular theme for the week. This theme has been a little different, however. This is the 5th and final post in a series on writing a book.

In Part 4 of “9 (Real) Tips for Writing a Book” we discussed self- publishing. In Part 5 we will discuss hybrid-publishing.

What is Hybrid Publishing?

As the name might suggest, hybrid publishing is a cross between traditional and self-publishing. Like self-publishing, anyone can use a hybrid approach and, like traditional publishing, some hybrid publishers are very selective – meaning that just because you have a book and can afford to pay for the service doesn’t mean the publisher will accept your work.

Which brings us to a very important point to remember – hybrid publishing is a service for which you pay. In many cases, a hybrid publisher’s business model is dependent upon the fees they charge for the service to get your book published and distributed, as opposed to the book sales themselves.

This can work both in your favor and against you. In your favor is that you keep a larger percentage of royalties than you might in traditional publishing. Working against you is that some hybrid publishers might not be as motivated to promote your book. So be very selective yourself.

Services of a Hybrid Publisher

The services that a hybrid publisher provides can vary, but may include the following:

  • Content editing
  • Syntax editing
  • Reference verification and credits (if you quote or use other sources)
  • Internal design and layout
  • Cover art and design
  • Distribution
  • Sales

Compare your needs with the services provided before making a decision on which hybrid publisher to use.

Advantages of Hybrid Publishing

There are some distinct advantages to hybrid publishing. A major one for me was that I didn’t have to worry about all of the stuff I didn’t want to worry about. I got everything I needed in 1 place.

Other advantages include:

  • For some would-be readers, there is still a stigma with self-published works. This is decreasing by leaps and bounds but is still out there (unfairly so). Having the name of a publisher, even if it is a hybrid, and especially if it is a very selective one like mine, Figure.1 Publishing, can add value to your work – at least in the eyes of the would-be reader.
  • The professional look of the finished product is undeniable. I can’t help but smile whenever I hand someone a copy of my book and, before they even open the cover, they look at it and say “Oh, wow!”

Your Book is Business

Don’t forget that whatever type of book you are writing, it’s production and subsequent sale is business and should be treated as such. To better strategize and plan your business, please grab a copy of Business is ART and learn how to Articulate, Revise and Track your own work of art.

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