The internet has truly changed the game for young businesses. On one hand, the bar of entry is much lower as far as getting your message in front of people goes. On the other hand, the competition is much more prevalent because of this.
There’s a lot of noise on the internet, and to stand out, you’re going to have to do things correctly.
Obviously You’ll Want a Website
That should be a given this day in age, but just in case there was any doubt, make sure you have a website. This is how people will find you, where they’ll learn what you have to offer, and who you are, and likely, it’s where they’ll contact you.
So make sure you have a good one.
That said, here are a few other things you should make sure you’re doing right on the internet.
Have a Professional Email
One of the easiest ways to spot an illegitimate or inexperienced business is their email address. The time has long past where it’s acceptable to use firstname.lastname@example.org or yahoo.com or even gmail.com. Instead, your email should be at your website address.
There’s good reason for this.
You’re going to trust the first one because that second email could be from anyone. Literally anyone could have gone out and snagged that email address. And when you receive scam emails, where do they come from?
They come from generic email addresses like Live, Outlook, Yahoo, and Gmail. We’ve subconsciously trained ourselves to ignore these emails. Yours will be ignored too if you go that route.
Make Sure Your Listing Info is Accurate. Especially in Google.
There was a time when online directories (unfortunately) ruled the internet. There were hundreds of them that you’d go to and place your business in to make sure you’d be found, and people would end up on your website.
Now, there are only a handful of directories that matter, but they are very important. The major search engines keep their own directory of business information to place into their search results. It’s up to you to make sure this info is correct.
Especially in Google where 64% of searches happen. Often times, businesses will have outdated, contradictory, or incomplete information in their listing, making it difficult to impossible for consumers to find them. This is a simple thing to correct, so make sure you do.
Social Media Presence. Have One.
Social media can be a little confusing and overwhelming. Many businesses wonder if there’s a place for them on it at all.
There most definitely is.
Believe it or not, customers will look to find you on social media. A social media presence is another sign of legitimacy. Even having a professional profile image and cover photo on Facebook, Twitter, or LinkedIn will leave people trusting you more.
Posting regularly will let them know that you’re alive and active.
And responding to customers’ posts and comments will show that you care.
Of course, You Still Need a Good Business
If your business is no good, you could do all of the internet things perfectly and still fail. Having a great business should always be your first priority. I can help with that. Check out my book Business is ART or enroll in BIA University, and set yourself up for success in the real world and the digital one.