We decided the topic of Corporate Social Responsibility (CSR) was a good one on which to blog this week. Last week, we shared on Twitter and LinkedIn an article by Roger Wolens of The Green Organisation entitled How Millennials Are Reshaping What’s Important In Corporate Culture, so the topic was fresh on our mind.
The article emphasizes the importance of CSR, stating, “70 percent of millennials are willing to spend more with brands that support causes they care about.”
Looking for additional information to reference in this week’s post, we did one quick online search, which took us straight to CSRWire’s September 13, 2017 post entitled Raffa, PC, Honored As the Most Improved Impact Business, Leading the Race to the Top of Companies Creating Positive Change.
We needed search no further
Rich was a major influencer on Plan Canvas founder, Jon Umstead, having served as Jon’s business coach and advisor for a number of years. Rich actually introduced the term “CSR” to Jon years ago before it was part of the common business vernacular. But the ties don’t end there.
In Business is ART, the book that inspired the development of Plan Canvas, Jon refers to his coach and the benefits of having one – that was Rich, who would go on to provide an inside cover review for the book when it was ready for publication.
Value-Based vs. Profit-Driven Goals
More importantly, Rich inspired 2 components of Plan Canvas of which we are very proud.
One is an emphasis on social responsibility within the tool’s planning and management functions. As an example, one of 4 long-term strategic goal categories is “Social Responsibility”. It is also 1 of 6 categories of Key Performance Indicators (KPI) used for defining long or short-term objectives.
With social responsibility as a major category of goals and KPIs, we emphasize that businesses, no matter how large or small, should start by setting value-based as opposed to profit-driven goals and objectives.
Personal Planning is as Important as Business Planning
But it doesn’t end there. Rich also introduced a personal planning process to Jon that, with Rich’s permission, was slightly modified and included in both the book and the software. The personal plan allows the leader or entrepreneur to step away from the business for a moment to focus on him or herself, the individual – which is critical to success and fulfillment.
Congratulations to the Raffa Team
The CSRWire post begins by saying, “Today, Raffa, P.C. was recognized as a top performer in the B Corp community earning a place on the 2017 Best for the World lists. Named 2017 Best for Governance by scoring in the top 10 percent of all B Corps and also 2017 Best for the World: Changemaker for making the most positive improvement on their overall impact based on the B Impact Assessment an independent, comprehensive assessment administered by the nonprofit B Lab, Raffa continues to lead in the movement of people using business as a force for good.”
Rich’s influence can be seen throughout Business is ART and Plan Canvas. We are absolutely thrilled for him, Raffa, P.C. CEO Tom Raffa, and the entire Raffa team for this recognition.