A Decision Not to Launch is Not Failure to Launch

October 4th, 2017 Posted by Blog Post, Subscriber of the Month 2 thoughts on “A Decision Not to Launch is Not Failure to Launch”

The Plan Canvas official launch was September 5, 2017. Like all new business ventures, we started with an idea.

In our case, that idea was to create tools and a community that make business success much more likely. The odds are already stacked heavily against most business ventures, and the unfortunate truth is we make the risk even greater by either not thinking things through, or over-complicating it.

Our vision is to eliminate that unnecessary, self-inflicted risk, while dramatically reducing the naturally occurring risk of doing business.

Going forward, our intention is to highlight one featured Plan Canvas Subscriber of the Month. This month, our featured subscriber is our first, ever, paid subscriber – our first genuine customer – Anastasia Button.

Sometimes the best decision is NOT to launch

Before telling her story, let’s make something clear upfront. After doing the analysis and beginning to strategize and plan the business, this Plan Canvas user made the decision NOT to further pursue the new business venture.

You may be thinking, “That is an odd case study to highlight.”

It’s a fair critique – on the surface. Most solution providers only tell stories of customers and clients that have had wild success using their products and services. We’re no different in that regard.

The difference may be that we genuinely see a decision not to launch as a wild success.

Too many people have wasted precious time, money, energy, and have even sacrificed relationships, for a business that was either not right or not right at the time. We would much rather our subscribers realize that very early in the game -before those expenditures are made – rather than after it is too late.

The best way to do that is by formally visualizing and planning the business ahead of time.

At the core – finding purpose

All that said, our very first Subscriber of the Month is no stranger to critically thinking through business development and business solutions.

Anastasia is a Millennial Business Coach and also helps companies attract, engage and retain young talent. You can find her at www.AnastasiaButton.com.

As she puts it, her passion is derived from pain.

“I was a lost Millennial trying to navigate what an entrepreneur was and I was failing as a roofing contractor – a door knocker. One day I realized I was not living a life I wanted. I worked 70-hours a week and was barely making ends meet. It wasn’t until I was on a 2-story roof and realized that I just felt like jumping (figuratively)!

I felt no purpose in what I was doing and realized in that moment that is what I was missing! So, after taking the journey to purpose everything fell into place and things began to streamline – book published, internationally speaking, professorship at the University of Denver, speaking to large corporate and helping Millennial business owners go from small to big!”

That is a GREAT example and great advice for everyone

Your sense of purpose does not have to be as grandiose as saving the world, but it is really important to take time to understand what it is. Once you’ve determined it, you have an opportunity to lay out a path forward to achieving it.

Anastasia’s drive comes from her sense of purpose – to help others identify their own purpose in life, so that they can leverage it to generate a business that is meaningful and brings impact to their lives.

She also helps corporations do this by leveraging their mission to fuel and engage their workforce and leadership to better serve the customer.

Anastasia had this to say about her experience with Plan Canvas

I enjoyed Plan Canvas for a few reasons:

  • Action Items – this is great for teams. My team members used to get overwhelmed seeing a huge to-do list. Now, from the dashboard, they just see what the next 7-days include.
  • Big picture – The team appreciated having immediate goals and I, on the back end, could see the whole picture.
  • Business planning – the tool was helpful in bringing focus to certain sections of the business plan. Instead of seeing a 10+ page business plan template and feeling like you have to fill it to the brim, Plan Canvas has you focus on small sections at a time. Before you know it, your business plan is written – and with brevity.
  • Simplistic, effective and easily navigated. I enjoyed Plan Canvas from the get-go and encourage startups, pre-startups and even my own clients to use Plan Canvas as a tool for their business and team, to get their plan in action!

Thank you so much, Anastasia!

We are so glad that there are people like Anastasia who are out there really making a positive impact on people’s lives and sense of purpose. We are even more appreciative to have subscribers like her in the Plan Canvas community.

There is always a level of disappointment in having a business idea that is eventually abandoned. But the good news is that Anastasia has a healthy coaching practice that continues to grow and thrive. She is the type of person that is likely to generate new, additional ideas throughout her life and career, and is probably already cooking up the next big one.

The great news is that she didn’t waste a lot of time and resource determining one particular idea is not right or not right now.

Thank you, Anastasia, for being a part of our big idea and for being our very first featured Subscriber of the Month.

For a quick demo of Plan Canvas, please click here.

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2 thoughts on “A Decision Not to Launch is Not Failure to Launch”

  1. Joshua Lisec says:

    Go Anastasia! I love the “from to-do lists to a single dashboard” value of Plan Canvas. Definitely useful for growth-oriented teams. Thank you for sharing her story, Jon.

    1. Jon Umstead says:

      Appreciate the comments, Joshua. It goes right along with an analogy you made earlier this week – comparing running a business without a plan to driving a car with no gadgets, indicators, or information on the dashboard…good luck, right?

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