As their tagline states, FRW is “a damn fine design studio” based out of Dana Point, CA. FRW offers efficient, creative, lasting solutions for all of one’s marketing and advertising needs. Their primary customer is marketing departments that want to save costs on extra employees.
Julie and Lance have years of experience in the services that FRW provides, but FRW is itself a start-up, less than a year old. And although Plan Canvas is less than 3 months old, Lance is not new to the processes and templates of the Plan Canvas software.
Before launching FRW Studios with his wife, Julie, Lance managed an automobile dealership. When the automaker demanded a business plan or risk losing the dealership, Lance employed the practices defined in Business is ART, the book by Plan Canvas founder Jon Umstead upon which the software is built.
The automaker accepted the resulting plan, and within the first month of executing to it, Lance’s team met its monthly targets for the first time in over a year.
“When he told me that,” reflected Jon, “I said it was merely a coincidence. You don’t typically see results that fast.”
But Lance disagreed, saying it was absolutely no coincidence at all. He said the difference was that, with the plan, he and his team were better focused on what they had to achieve.
And that’s the real value of a plan
Lance could have simply developed a plan to satisfy the automaker, then throw the plan away, as is often the case – use the plan to satisfy the wants/needs of some third-party, for whatever purpose, then discard it. But he gained even more value out of it by managing the plan well after the automaker was satisfied with the sheer existence of one.
Having had that positive experience, when the time came to define their new business, FRW Studios, Lance and Julie became early adopters of Plan Canvas, first as beta test users, and now as users of the production software.
“Right away we were able to see what was going to be the most important aspects of our design firm”
According to Lance, “Right away we were able to see what was going to be the most important aspects of our design firm in order to succeed. As a living document, our business plan has changed, but we’re focusing on the right aspects of our business.“
Julie and Lance feel that a major difference between how things are now, using the tool, versus how they would have been had they not used it, is in measuring and seeing success.
“It feels so good to be farther along than the original goals in our mind, plus we were able to see certain positions we planned to hire weren’t needed quite yet.”
These are real, measurable outcomes.
The future is bright
In three years, Julie and Lance see FRW Studios as one of Orange County California’s highest-rated design firms, with their current clients not just still with them, but true advocates for FRW.
Julie and Lance are passionate about FRW Studios. It is their startup baby – they birthed together- and it is named after their children, Frances and Reagan White (FRW).
Lance says, “My wife and I started our firm for their future. And when you love your work like we do, it passes off to your personal life.”
We hope Plan Canvas is along for every step of the ride and are proud to be associated with Julie, Lance and FRW Studios – a damn fine design studio and a damn fine couple of entrepreneurs.