Monthly Archives: September, 2018

Out of the Darkness – Suicide Prevention

September 28th, 2018 Posted by Blog Post, Engagement 0 thoughts on “Out of the Darkness – Suicide Prevention”

We are taking a break from typical business topics in this blog post and instead focusing on the subject of suicide, beginning with some alarming statistics. Here are some according to the American Foundation for Suicide Prevention (AFSP):

  • Suicide is the 10th leading cause of death in the U.S.
  • Each year, nearly 45,000 people die by suicide
  • For every suicide, 25 others attempt it
  • Suicide costs the U.S. $69 billion each year
  • The annual age-adjusted suicide rate is 13.42 per 100,000 individuals.
  • Men die by suicide 3.53x more often than women.
  • On average, there are 123 suicides per day.
  • White males accounted for 7 of 10 suicides in 2016.
  • Firearms account for 51% of all suicides in 2016.
  • The rate of suicide is highest in middle age — white men in particular.

The AFSP also provides the following map, in which the darker shades indicate higher rates of suicide per state:

Get Involved

Two of the ways we can work to lower the rate of suicide is to better recognize the signs and create an environment in which it is OK for people to talk about their issues, worries, and feelings – without fear of stigma or retribution. The best way we can do that is through learning. The best way we can learn and support learning is by getting involved.

There are all kinds of options for doing so.

For example, we are participating as a family in an upcoming event called “Out of the Darkness Community Walks” which take place all over the country.

According to their website, the AFSP says, “When you walk in the Out of the Darkness Walks, you join the effort with hundreds of thousands of people to raise awareness and funds that allow the American Foundation for Suicide Prevention (AFSP) to invest in new research, create educational programs, advocate for public policy, and support survivors of suicide loss.

Thanks to Walkers and Donors like you, AFSP has been able to set a goal to reduce the annual suicide rate 20% by 2025.”

Don’t Wait for Suicide to Impact You

If suicide has never impacted your life, we could not be more happy for you. Let’s keep it that way. Don’t wait until it does, and help the rest of us heal.

Get involved. Get educated. Get out of the darkness.

Share the Good Things You Do – Just Don’t Cheapen It

September 11th, 2018 Posted by Behavior, Blog Post, Inspiration 0 thoughts on “Share the Good Things You Do – Just Don’t Cheapen It”

At work or in your business, how do you share the good things you do outside of it, that benefit others, without making it sound like a cheap marketing ploy?

On a recent episode of the Business is ART podcast at the TrueChat Network, guest Joseph Lewin discussed the importance of having a business identity. He also discussed how it differs from, but relates to, brand identity.

(listen to the podcast in its entirety by clicking here)

Support your story by defining social responsibility goals and objectives.

Don’t have a Corporate Social Responsibility (CSR) plan for your business? You can use Plan Canvas to identify strategic CRM goals and and objectives. We help you by providing the category and a few examples to include in your Strategic and Business Plans. See previous blog post entitled “The Difference Between Goals, Strategic Objectives and Tactical Objectives.”

Share Without Making It About Yourself

Early in the show, the discussion turned to telling your personal story as part of your business identity, if not your brand identity, without cheapening it or making it painfully obvious that even though you do good things for others, you might be doing them for the wrong reasons.

In other words, how do you share the fact that you help others without making it about self-promotion? Here are a few ideas:

  1. Create a separate web page specifically designed to tell your story-  or to highlight your corporate social responsibility (CSR) program.
  2. Spend a minimum amount of time discussing why the cause is important to you.
  3. Spend more time discussing why it is important to the benefactor(s) of your good works.
  4. Spend even more time discussing why it is important to anyone listening, reading, watching, etc.
  5. Avoid or minimize use of the words “I” and “me” – use words like “we” and “you” more frequently.
  6. Keep the selfies to a minimum – focus on others. If you find you or your image is the star of the show, you missed the boat. An exception may be if you are making a personal appeal for others to support the same good works or cause, but even then, make it about others, not yourself.

Above all…BE SINCERE

It’s easy to smell a rat. Helping others is not about your ego. Be sincere about what you are doing. Don’t do it to showboat. You can show your customers how awesome you are by providing them with great products and services.

That said, the good works that you do are part of what makes you the person that you are, or the business that you represent.

Tell the story. Just be mindful of the focus.

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