“It is no secret that formal plans greatly increase the odds of business success. Like effective networking, formal planning can be a little like going to the gym – we know there is great benefit to it. But it is just too easy to skip it, or to exercise in ways that take a lot of our time, but don’t yield the results we want. In his book, Business Is ART, Jon Umstead provides a proven approach in easy to follow terms. It is both fun to read and informative. It provides you with simple, effective tools that will help you maximize your odds of success.
I recommend it to anyone just starting out or looking to take their business to the next level.”
Dr. Ivan Misner
NY Times Best Selling Author and Founder of Business Networking International (BNI)