Posts in Social Media

4 Tools to Make Your Business a Success

February 25th, 2016 Posted by Behavior, CEO, Entrepreneur, Goal, Leadership, Owner, Social Media, Strategy, Vision 0 thoughts on “4 Tools to Make Your Business a Success”

Business is ARTToo many young business leaders charge headstrong into the foray of their industry only to realize that they bit off more than they can chew. When it comes to starting a business and making it a success, you have to be prepared to take on anything that the business world will throw at you.

And that can often be a lot.

Between the competition, the costs and the unexpected bumps you are going to hit along the way, getting your company off the ground is never a straight shot from point A to point B. Instead, it is a winding road that will lead you all over the place. There will be days when you surge forward, days when you are left at a standstill and days that set you back more than you’d like to admit.

Nevertheless, you need to keep pushing forward with your business vision.

Tools that Build Success

Sounds easy, right? You’ve got your vision, you’ve got your business plan and you’ve even got a team in place to help you build it.

For some, this is all that is necessary. They have a lot of luck and their business just seems to take flight out of nowhere But these lucky first-timers are few and far between. Most people have to work very hard at building their business, and they often need a lot of help along the way.

You need more than a business plan to reach your definition of success. You also need tools to help you with everything from planning to your day-to-day operations. Even if you know exactly where you are going, you still need a means by which to get there.

Free Resources to Help You Out

There are quite a few free business tools out there that can help your business out. Some of the best that you can use are:

  • Google Apps: It’s like having Microsoft Word and Excel for free on your work computer. Plus, it is easy to share documents with your co-workers and clients.
  • Dropbox: A must have for businesses that need free cloud storage space. You can get 2GB of space for free, with paid plans upping your storage capacity.
  • LinkedIn: If you want your business to be taken seriously, you have to have a customer-facing image that is impressive and professional.
  • A Strategic Plan: What is your company’s vision and goals? It is essential for business owners to know where they want to go, but it is even more important to know how to get there. We have a free “One Page Strategic Plan” in our “Freebies” section that you can download to help get you there.

Learn as Much as You Can

The Business is ART book talks about not only having a plan, but always being prepared to revise that plan as the circumstances around you change. To do this, you have to learn all that goes into business planning, execution and more. The book, and our software subscription that is set to release soon, are two great tools that you can use to help you achieve success.

Digital Marketing

November 23rd, 2015 Posted by Business is ART, Business Plan, Digital Marketing, Engagement, Social Media, Strategy 0 thoughts on “Digital Marketing”

The business world from which I came included a marketing model that was effectively this: 1) show up at trade events, 2) have a booth, sponsor cookie breaks and wine/dine clients at industry conventions, 3) wait for an RFP (request for proposal) to come from potential clients and hope they have heard of us when we respond with a proposal and 4) request referrals from existing clients to include (sometimes mandatory) in our proposals.

Prior to this, the phrase “build a platform” meant constructing something from two-by-fours and plywood to put on a stage for the band or choir to perform upon.

Screenshot 2015-11-22 15.48.29I am by far not yet as good at it as I need to be, but I have learned a few lessons along the way:

  • Read/study
  • Content is king
  • Give, give, give ‘til it hurts – then ask
  • Don’t go it alone – hire help
  • Don’t try to be on every platform and don’t try to hop on every new trend (because they come and go so quickly)
  • Beware of the self-proclaimed social media experts (who by my estimation have a ratio of 1000-to-1 wannabees vs. actually talented, knowledgeable, helpful consultants)
  • Don’t ignore digital marketing, no matter your business or size

Although I’ve been at this for some time, I’d say we only began true, honest to-goodness digital marketing within the last month. I’ve yet to learn how what we are doing results in clicks, views and ultimately conversions to sales. Way to early to say. But we have started.

Here is a list of things we are doing, which you might find helpful in developing your own digital marketing campaign, but again, I am by no means an expert:

  • The Weekly See 7 Newsletter
  • Business Is ART blog multiple times per week
  • Personal blog (#significance) once per week (referenced on business blog and visa versa)
  • 3 Facebook posts per week (minimum)
  • Several Twitter posts per day (many predefined and scheduled, others “off-the-cuff”)
  • Frequent Instagram posts
  • Occasional Pinterest posts (I am not convinced this adds value – but it is extremely simple)
  • Weekly LinkedIn posts
  • Weekly online, on-demand talk show segments
  • I experimented a couple of times with Periscope but have not yet committed to it

BlogThere is a whole lot that goes on along with each of those items, like sharing others’ content, developing and making available “freemiums”, etc. but that’s a pretty good laundry list. Sound like a lot? It is. Someday we may have a well-oiled machine but right now we have on our training wheels.

If you haven’t made the dive in to digital marketing or have, but done so ineffectively, I highly encourage you to develop a well-defined strategy. The November 23, 2015 edition of my newsletter The Weekly See 7 is dedicated to digital marketing. Maybe some of the articles referenced there can help you define or refine your own strategy.

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